It is already a fact that the change of algorithm makes the prices of the advertising on Facebook go up.
C’s already a fact: the change of algorithm is driving up the price of advertising’s already a fact: the algorithm change is driving up the price of advertising on Facebook
When Facebook announced that’But this was a game changer in terms of the market’inclusion of content in its stream, early analysts focused on how this would change the situation for media, brands and businesses. Pages were going to find it harder and harder to access the update stream and therefore organically reaching their potential consumers/followers was going to be much harder than ever. The things s’were complicated for them.
Facebook advertising is increasing
But this n’was not the only impact that changing conditions would have on the way things were to be handled in Facebook communications. If brands and companies could no longer reach their followers organically, everyone would take it for granted that’they would start to do so more and more through the payment process.
L’the immediate future for page managers was to make advertising campaigns on Facebook and to pay even more – to make their content reach their audience. In recent years, promoting content on the web had become another part of their social media marketing strategy. Now that Facebook had raised the barriers to achieving organic positioning was going to be much more.
And if brands and businesses were to invest even more in promoted updates, it would have a direct effect on ad prices. Advertising on Facebook would have more demand and would become more expensive. C’is what the theory says and c’This is what practice has come to show.
The latest change to’This is also the highest increase in social network advertising prices in the last 14 months.
In the eight weeks that Facebook’s new algorithm has been in operation, the prices of ads on social networks have increased. According to AdStage data collected by Recode, the price of CPM in Facebok has increased by 122% if the price of CPM in Facebok has increased’we compare’a year on the’other data from early 2017 and 2018. Advertisers were paying in January, so double what they were paying in January’they were paying a year ago. The growth in February – compared to February 2017 – was 77%.
This increase is also the highest recorded for advertising prices on social networks in the last 14 months.
What the numbers say
But the data is not the same’indicate not only that: advertisers are paying more than’Previously on Facebook to position their posts, but they’re also doing so in an environment where impressions are increasingly scarce. The number of servers’The ad impressions that Facebook served in January were lower than in January’last year. In February, there was an increase, but it was smaller than’in the previous months.
Facebook is therefore serving less advertising (perhaps an effect of the change in the way it works)’How to protect yourself effectively since the amount of money will be advanced by the company (e.g., does the algorithm make users spend less time on the social network).
This data has caused Facebook advertising to be in a divergent trend: prices are rising above ad impressions, as shown in the AdStage graph on the subject. The red line is the price of the CPM and the blue line is the price of the impressions.
In addition, the factor’The study recognizes that the numbers are “much more” than the numbers of the factor’they do not’would have believed.
And the data also provides context for the’The future of advertising on social networks. As they point out in Business Insider, advertising prices are expected to continue to rise in the coming months, as a result of the increasing demand for advertising’This is especially true since Facebook lacks the necessary resources’space to place new ads (the’one of the problems that’(it has known these last times). In addition, advertisers will continue to feel justified in spending money’money on Facebook, as the social network still has good business figures’Global use.
