• January 16, 2023

How to make a tiktok video The Modern Geek

How to make a tiktok video ?

Basically, TikTok stands out for its concept focused on creating and sharing very short video clips. The platform has recently extended the maximum length of videos to give more freedom to content creators. That said, the initial format has already established a mindset and dynamics unique to the social network.

You will have to adapt to the preferences and practices of this community.

A mobile-only audience !

The TikTok platform has been specially designed for mobile users, even if its videos are also accessible on computers. It is more practical on mobile, whether it is for content creators or consumers. Thus, mobile connections represent the vast majority of traffic on the network.

It is therefore necessary to favor the vertical format and optimize the content accordingly.

You should think about the particularities of the framework, from writing to editing your videos. On the other hand, the mobile user is characterized by his high volatility and his lower attention span compared to the average Internet user. Indeed, he is used to swiping profiles and contents that do not interest him.

You must keep in mind the specificities of this audience when creating your videos.

Create original content

Originality is an asset on social media and especially on TikTok. In addition, network members are not very sensitive to classic advertisements and common publications on other platforms. You’ll need to create content that is both original and adapted to this channel. This is also a basic rule, if you want to know how to make a living with TikTok .

Concretely, users will ignore your publication, if you just reuse an Instagram story for example. However, swipes can have a significant impact on your future videos and your account. The algorithm does note recurring behaviors.

On this basis, it will not display your videos in the recommendations, even on an identical theme.

Get inspired by current trends !

You need to follow current trends to gain visibility on TikTok. Indeed, users are often attracted by similar content. The For You page also promotes videos related to trends on the social network.

Therefore, it is important to be aware of and align yourself with the trends in order to attract the attention of the public.

To identify the trends, you just have to hover over the content that appears frequently in the FYP (For You Page). This is especially the case for the official challenges of the platform and the challenges between users. In the first case, the network highlights videos in the Discovery tab.

Other challenges will appear in the FYP according to their referrals.

Get inspired by the trends in the US

Challenges are often ephemeral on TikTok. You have to be vigilant and reactive to be able to follow the latest popular challenges on the social network. This way, users will still be receptive to your content at the time of its publication.

There are also bonuses for the first videos to go viral on the same trend.

To stay ahead of the competition, it is quite interesting to take inspiration from the US trends. The United States is indeed the source of many challenges, memes and other trends on the platform. By focusing on American trends, you will increase your chances of going viral and increasing your brand awareness.

The virality of your content will grow your audience

On TikTok, the success of a video plays a decisive role in its appearance on the FYP. This recommendation will then allow the content to go viral and reach a wider audience (outside your subscriber list). You will have the opportunity to increase the number of subscriptions to your account.

From a single viral video, you can attract additional followers that will improve the audience of your future content. You will then increase the chances of going viral and further expanding your community of subscribers. However, access to FYP requires a good preparation and coherent videos.

The For You page is not inaccessible, even if you are a beginner.

Test, analyze and reproduce what works !

You must pay attention to the quality of your TikTok videos, both technically and thematically. However, not all your videos will necessarily be successful at first. These counter-performances will nevertheless allow you to see the reactions of your audience to certain types of content.

From now on, you have low references for your statistics.

At this stage, it is highly recommended to test new formulas, in terms of presentation or topics covered. The content doesn’t have to be modified, if you deal with a theme that is close to your heart. On the other hand, the form can always be perfected. Remember to analyze your scores after each test.

All you have to do is reproduce the most popular formulas of your audience.

The first few seconds of your TikTok are the most important

You need to pay special attention to the first few seconds of your TikTok video. The application is appreciated for its format and convenience. Like on dating apps, you just have to swipe the uninteresting or unwanted content.

However, users rarely take more than ten seconds to decide.

Therefore, your video must be captivating from the first seconds. The idea is to encourage the user to watch the content until the end. Moreover, the platform’s algorithm places great importance on the video’s completion rate.

The accumulation of swipes is thus penalizing for your account and your online visibility.

Put yourself in the shoes of your audience

Through your videos, you necessarily address an audience, well defined or not. It is therefore important to anticipate the reaction of your audience. To do this, you need to put yourself in the shoes of someone discovering the video. The user often asks questions about the subject, its purpose, its approach..

However, you should distinguish them from practical questions such as “How do I make a Live on TikTok?  “. You should ask yourself: “Is this video funny, moving, inspiring ? “or “What ? “. If you think “WTF ? You just have to avoid reaching the level of WTF that makes you feel uncomfortable”, the video probably corresponds to the state of mind of the social network and its community. You just need to avoid reaching the uncomfortable WTF level.